Fox Renderfarm “Technology Inspires Art” CG Technology Summit (Malaysia) 2018
Abstract: Powerful cooperation for better complementarity and CG industry development.
With the present rapid development of the CG production industry and the intensification of globalized labor division and cooperation, international cooperation has been encouraged gradually. In 2016, Malaysia’s creative industries (including animation, games, etc.) had an export quota of 1.17 billion MYR. As one of the largest support for many well-known films, reducing costs and increasing output, serve as the facilitation of in promoting the development and cooperation of the CG industry between China and Malaysia.
On April 19th, 2018, the “Technology Inspires Art”- CG Tech Summit (Animation Technology Sharing and Sino-Malaysian Cooperation Signing Ceremony) organized and hosted by Fox Renderfarm was successfully held at the Renaissance Kuala Lumpur Hotel. The event brought technical knowledge to the CG expert from both China and Malaysia. It also helped boosting the depth of cooperation between the two countries.
It is reported that Fox Renderfarm, as the world's leading visual cloud computing platform, covers more than 50 countries and regions in the world. At the same time, Fox Renderfarm has participated in and rendered many well-known domestic and foreign films, mainly including:
“Mr. Hublot” which won the Academy Award for Best Animated Short at the 86th Academy Awards; “Wolf Warrior 2” which broke the Chinese box office record at 5.6 Billion Chinese Yuan; “Baahubali”, the best-selling Indian film in history; “Monkey King: Hero is Back” which recorded nearly 1 Billion Chinese Yuan Chinese box office; “Duck Duck Goose” animation which its production level is comparable to Hollywood’s; “Boonie Bear” series that broke the record of China's animated movie box office; “Detective Chinatown 2” that broke China's first-week box office records and etc.
Guests attending the summit included: Janice Lim-Head of Animation in Malaysia Digital Economy Corporation (MDEC), Shuai Peng-VP of Film Division in Original Force, Ling Chen-Business division production director in Original Force. Yanjuan Liu –Deputy General Manager of Fantawild, and Mike Zheng-Fox Renderfarm Marketing Director and CG Technology Summit founder, and Les'Copaque Production (Tuan Haji Burhanuddin Md.Radzi), SA (Goh & Raymond), Animamundi Studio (Chun Chong Leong), Wau Animation (Usamah Zaid & Mohd Faiz), Pixelline (Chris & Way) and other chief executives of top production company in Malaysia are among the attendees.
Janice Lim, Animation Director of the Malaysian Digital Economic Development Bureau, addressed the summit and gave a brief introduction to Malaysia's current animation industry development. She said that the exchange and cooperation between the animation industry of China and Malaysia will jointly promote the economic development of the two countries. At the same time, she also hopes that Fox Renderfarm, as the leading visual cloud computing platform in the CG industry, can organize more activities to provide learning and communication opportunities for the animation industry elites of both countries and jointly promote the development of the industry.
At the same time, Fox Renderfarm VP Wangcheng Xiao and Marketing Director Mike Zheng introduced the current status of Fox Renderfarm's development, the future strategic layout, and the original intention and significance of launching the CG Tech Summit. In the past quarter, Fox Renderfarm’s home-made movie box office accounted for one-third of the box office of domestic cinemas in the same period, and together with SIGGRAPH CAF and its Shenzhen branch, successfully hosted the first SIGGRAPH animation tour exhibition in China. Technical Seminar. The success of the CG Tech Summit is of great significance. As the sponsor of the CG Tech Summit, Mr. Mike Zheng hopes that more industry leaders will participate and create more value for the industry.
At the summit, Fox Renderfarm teamed up with the leading Chinese animation production company, Original Force and Fantawild, to bring together a series of technical expertise sharing for Malaysian industry elites. They also conducted on-site interactions, to exchange and discuss in-depth animation production techniques and experiences. Original Force CG Division Production Director-Ling Chen “From Motion Capture to CG Production Process”
The " L.O.R.D: Legend of Ravaging Dynasties ", which was produced and published by Original Force, is China's first full-reality CG animation film and has created a brand new movie type in the Chinese film industry. When the film was first released, the audiences can not stop but give thumbs up to its high quality CG technology. At the summit, Ling Chen, CG Division Production Director in Original Force, took " L.O.R.D: Legend of Ravaging Dynasties "season one and two as examples to compare processing and management of motion capture data, layout documentation’s publication of motion capture data and the management of synthesis documentation, in order to explain the process from motion capture to CG production in details. Original Force Film Division VP-Shuai Peng “Film Rendering Difficulties of Original Force”
Original Force is the leader in China’s digital production industry, focusing on providing excellent video and game content production services for the global digital entertainment industry. Shuai Peng gave a comprehensive introduction to the development of Original force and her deep cooperation with Fox Renderfarm over the years. At the same time, the film and television production works that Original Force involved were among the examples shared and an in-depth analysis was made on the difficulties that the team had faced and endured in the animation technology. Fantawild Deputy General Manager-Yanjuan Liu “Boonie Bears Animated Series Film Technology Development Process”
The Boonie Bears animated series is a key project created by Fantawild. From “Boonie Bears: To The Rescue!” in 2014, “Boonie Bears: Mystical Winter” in 2015, “Boonie Bears: The Big Top Secret” in 2016, “Boonie Bears: Entangled Worlds” in 2017 to “Boonie Bears: The Big Shrink” released in the 2018 Chinese New Year period. The production level of the above five films has increased year by year, with a total of nearly 2 Billion Chinese Yuan at the box office. Yanjuan Liu took the development of five films as an example to deeply analyze the key factors of success, stressing the importance of the storyline, and the significance of the combination of technology and art to film and television production.
At the summit, senior executives from Malaysia's top animation companies also actively interacted with guests and conducted in-depth discussions and exchanges on business cooperation and technical production.
The “Technology Inspires Art”-CG Tech Summit sponsored by Fox Renderfarm not only brings the cutting-edge CG technology and the most practical successful case experience to the industry, but also provides an exchange and learning opportunities for the animation industry elites between the two countries. At the same time, the signing of cooperation between China and Malaysian mainstream production companies is also conducive to the promotion of complementarity and division of labor between the two countries and their strong cooperation to jointly promote the development of the CG industry in Malaysia and the creative industries in Malaysia.
CGTS-Malaysia Sparks Your Creativity
Providing a platform for CG industry elites to share and communicate, sparking their creativity and imagination, promoting the development of CG industry are the purposes that RAYVISION launched the CGTS (CG Tech Summit). After the first CGTS-Shenzhen, RAYVISION () held CGTS-Malaysia on April 7th, 2017 in Kuala Lumpur, with Robust Fox and UNDO as the co-organizers.
This China-Malaysia CG Industry Future and Development Conference aims at building a bridge for friendly sharing and exchanging, accelerating the win-win cooperation between China and Malaysia CG industry companies. The conference gathered many Chinese and Malaysian CG professionals, including Tuan Haji Burhanuddin, the CEO of Malaysian top animation studio Les’Copaque, Rick Xu, the chair of ACM SIGGRAPH Shenzhen chapter, Kenny Zou, the CEO of RAYVISION, Ben Cheung, the VP of RAYVISION, Mike Zheng, the marketing director of RAYVISION.
As the host, T.A. Yeep, the principal consultant of Robust Fox, expressed his gratitude and introduced the purposes and agenda to all the guests.
As the first speaker, Ben Cheung’s wonderful speech attracted all guests’ attention. He introduced the current situation and development of China films, special effects and animation industry from different aspects, such as the box office in China, the value and profit of Chinese film and animation box office, Chinese mainstream CG production studios. And he analyzed the massive challenges and difficulties that Chinese CG industry faced.
Kenny Zou, the CEO of RAYVISION, showed Fox Renderfarm’s and why choose Fox Renderfarm’s cloud render platform by elaborating the difficulties of both VFX and 3D animation production. He also showed splendid animation films rendered by Fox Renderfarm.
Tuan Haji Burhanuddin, the CEO of Les'Copaque Production, shared his precious experience in his career. His topic is “IP Creation: Between Failure & Success”. He introduced business model of Malaysian animation industry, analyzed IP creators and its challenges and highlighted that “content is the king” is the key to success of IP creation.
Rick Xu, the chair of ACM SIGGRAPH Shenzhen chapter, used vivid charts to show gross and profit in Chinese animation market, users and grow rate in Chinese game industry, mobile game market share and eco-system of CG outsourcing market in China, thoroughly analyzed the whole CG industry outsourcing market in China.
T.A. Yeep hosted the roundtable and asked speakers a few questions about culture differences between Malaysia and China, expectation from Malaysia animation studio, expectation from Chinese investors and outsourcing companies, type of collaboration that would work. The audiences also asked questions actively and shared their own valuable experiences.
After the conference, all the guests were even not willing to leave, they appreciate this precious opportunity and hope to learn more experience and exchange more ideas with each other.
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