Boonie Bear Won the 2019 Licensing International Asian Licensing Awards
On January 6th, 2020, Fantawild Animation was invited to participate in The 2019 Licensing International Asian Licensing Awards ceremony, organized by the Licensing Industry Merchandisers’s Association(LIMA) in Hong Kong.
Relying on the performance and innovation of authorized cooperation projects such as "Boonie Bears", "Boonie Bears: Blast into the Past" and "Boonie Bears: Boonie Cubs", Fantawild Animation obtained the "Entertainment Property of the Year – ANIMATED".
Regarding the award, Shang Linlin, the Executive President of Fantawild and General Manager of Fantawild Animation said: "Thank you for the recognition of the Licensing Industry Merchandisers’s Association. At the same time, I also want to thank the many partners who have worked with us for their trust in "Boonie Bears" and Fantawild Animation. In the future, Fantawild Animation will continue to innovate and breakthrough, and work with more high-quality partners to promote the innovation and development of the authorized industry, and create more high-quality "Evergreen Carnival IP" brands for consumers in China and the world, and bring a world-class entertainment experience. "
In terms of movie IP authorization, Fantawild Animation is an enterprise that was started earlier in mainland China. Starting from the second big movie of 2015, “Boonie Bears：Mystical Winter”, Fantawild Animation has successively cooperated with various well-known brands such as INFINITI, Mengniu, China Resources Sanjiu, QQ and other types of movies to design various types of cooperation. A series of market initiatives, such as movie exclusive gallery, movie clever implantation, joint marketing during CNY, and advance planning and production of main props, allow the products in the movie to enter the major sales channels simultaneously when the movie is released.
In the coming Chinese New Year, the seventh major movie "Boonie Bears: The Wild Life" will meet with mainland Chinese audiences. The audience can not only see the Logger Vick that become handsome and strong, but also appreciate the magic and various natural landscapes that people have transformed into various animals.
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