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China Film Administration Release New License Logo

2019-09-30
Films

The China Film Administration has launched a new version of the “Dragon Logo”. The wording of the note has been officially changed from the Film Bureau, State Administration of Radio, Film & Television to the China Film Administration. The new Dragon Logo has not only been upgraded in visual effects, but also shortened its duration from 5 seconds to 4 seconds.

Recently, the China Film Administration has launched a new version of the Dragon logo (publication license), and the Film Bureau, State Administration of Radio, Film & Television , which has been officially changed to the China Film Administration. The new version of the Dragon Logo has also upgraded the visual effect of the pattern, and the duration has been shortened from 5 seconds to 4 seconds.

Beginning on December 12, 2018, the movie with new Dragon Logo has been released one after another. The Photographer is the first film to receive the new Dragon Logo. The recently released Bumblebee release license is “(电审特进)字2019第001号” and the words "国家电影局 CHINA FILM ADMINISTRATION". Previously, the remarks in the film screening Movie Release License were all the Film Bureau, State Administration of Radio, Film & Television.

The new version of Dragon Logo

Old version of Dragon Logo

In addition to the Film Bureau, State Administration of Radio, Film & Television changed to the China Film Administration, the time is shortened to 4 seconds, the new version of the Dragon Logo pattern is accompanied by the Golden Sands animation effect, while the old version does not; the new version of the Dragon Logo pattern is the embossed stereo effect, while the old dragon logo is flat, with some light and shadow effects. The new version of the Dragon Logo is dark red, and the old version of the dragon is red.

In the mainland of China, the film's title "Movie Release License" is often referred to as the "Dragon Logo" because it has a yellow dragon-shaped logo on the red background. According to Article 20 of the Movie Industry Promotion Law,  which came into effect on March 1, 2017, legal persons and other organizations that produce films shall place the obtained film screening license mark at the beginning of the film.

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