Selected Advertising Works from shots Awards The Americas 2020

2020-04-29

3D Rendering

The shots Awards The Americas 2020, an extension of the shots brand and celebrates and rewards truly exceptional creative work, announced its shortlist earlier this year. Let’s get inspired by the shortlist of Best Use of Animation in a Commercial.

  • AT&T - Train
  • Agency: BBDO
  • Production Company: Furlined
  • Director: Dougal Wilson

“Train,” combines elements from Westerns and family films to let viewers know they can get movies and more with AT&T unlimited plans. The film uniquely tells the tale of a Wild West train heist in two distinct parts – mashing together suspenseful live action followed by whimsical stop motion animation to surprise and delight.

The animation director on the project was Paul Harrod, who was the award-winning production designer on Wes Anderson’s Oscar-nominated Isle of Dogs.

  • Corona - The History of 'La Cerveza Mas Fina'
  • Agency: Observatory
  • Director: Nicolas Ménard
  • Production Company: Nexus Studios

'The History of La Cerveza Mas Fina,’ created by creative agency Observatory in Los Angeles, is a Corona Spanish-language campaign for the Mexican market.

From post-revolution Mexico and the birth of Corona, the film leads us through the country’s Golden Age of Cinema and Peso Crisis to see Corona’s international growth, before we arrive in modern-day Mexico.

Nexus Studios worked with Andy Gent’s team at Arch Model Studio to design, create and animate a cast of 71 miniature characters, 8 beautifully detailed sets and 350 individually made miniature glass bottles.

Photo credit: Nexus Studios

Please watch the video via this link: https://vimeo.com/361198280

  • IKEA Canada - Stuff Monster
  • Agency: Rethink
  • Director: Mark Zibert
  • Production Company: Scouts Honour

IKEA Canada reveals its approach to a more sustainable retail future. In their advertising campaign ‘“Stuff Monster”, IKEA shows the beautiful possibilities of re-using our old furniture.

The monster in the ad is a metaphor for the belongings we accumulate that weigh us down. The ad follows the monster, which is literally made up of old IKEA furniture, as it gives away pieces of itself to be reused. When the monster sees its belongings being given new life it becomes lighter and happier, ultimately revealing the human behind the monster as she sets out the last of her furniture with a ‘free’ sign.

  • 2K - Gift of Mayhem
  • Director: Eddie Alcazar
  • Production Company: Chromista

With a background in game development - and currently in production in a full stop-motion feature - director Eddie Alcazar created a stop-motion holiday diorama for Borderlands 3, a ‘shoot and loot’ game developed by Gearbox Software.

Eddie brought a powerful hybrid of experience to both the creative and highly technical aspects of the piece. “Stop motion is a very old and time-intensive art form, but with this project, we had the opportunity to bring it into an incredibly contemporary context and to an audience who may be less familiar with the medium,” the director says.

  • BMW - Legend
  • Agency: Goodby Silverstein and Partners
  • Director: Dante Ariola
  • Production Company: MJZ/USA

Behold the Legend of Ol’ McLanden. Not every hero has what it takes to battle the bulls of the bank, beat Roy the Destroyer, and outrace the Rogues of Razorback Ridge. Then again, not every hero is sitting behind the wheel of the largest BMW ever created. Journey with McLanden and the epic X7, as they make everyday legendary.

Watch the making-of:

  • Xfinity - A Holiday Reunion
  • Agency: Goodby Silverstein and Partners
  • Director: Lance Acord
  • Production Company: Park Pictures

37 years ago, ET landed in theaters and in the hearts of moviegoers. Now, thanks to Xfinity, the ‘Extra-Terrestrial’ is back to bring everyone a nostalgic feelgood in time for the holidays.

Comcast NBCUniversal is continuing the story of friendship by reuniting ET and Elliott – played by a grown-up Henry Thomas. In the story, the iconic characters from the Universal Pictures classic tell the updated tale of connection using technology from Xfinity and Sky. Watch the making-of:

  • Dick's Sporting Goods-The New Kid
  • Agency: Anomaly
  • Director: Shawn Levy
  • Production Company: Pacific Rim Films

DICK’S Sporting Goods presents “The New Kid.” See our hero discover the true magic of sports when her first overnight turns out to be anything but a silent night.

  • DisneyJunior - Mickey Mouse & The Magical Holiday Bag
  • Agency: Walt Disney Studios Motion Pictures
  • Director: Harry Chaskin
  • Production Company: Stoopid Buddy Stoodios

A collaboration between Disney Junior and Stoopid Buddy Stoodios, the interstitials find the sensational six celebrating the holidays together with a visit to a wintery cabin where they are met with the magic of the season.

  • Seamless - Fueled This City
  • Agency: BBH
  • Director: Andy Baker
  • Production Company: Hornet

New York’s No.1 delivery app, Seamless, turns 20 this year. Which means we’ve delivered through it all. Y2K. Blizzards. Rainbow bagels. Everything and anything. All to fuel this city and every New Yorker in it.

  • Crown Royal - Apple
  • Agency: Anomaly
  • Director: Ingi Erlingsson
  • Production Company: Golden Wolf

Golden Wolf, an Emmy-nominated studio founded in 2013, taking us to another dimension with this spot for Crown Royal Apple.

  • Oreo - Oreo x Game of Thrones Title Sequence
  • Agency: 360i
  • Director: Andy Hall | (Elastic)
  • Production Company: Elastic

Mondelez’s Oreo has meticulously reconstructed the stop-motion titles of the Game of Thrones franchise with 2,750 cookies to promote one of its largest-ever brand collaborations.

The reworked version of the lengthily trail was produced by Elastic, the creators of the original Game of Thrones sequence.

You can see the whole list here. Winners will be announced via a live stream on 15th May at SHOTS.NET.Let’s wait and see.


White Snake’s Special Effects Behind The Scenes And Animated Performances

White Snake’s Special Effects Behind The Scenes And Animated Performances

2019-03-22

White Snake

Recently, the Chinese animation circle has caused a hot discussion about White Snake.

As an original animated film with folk legends and national style aesthetics, White Snake’ box office has been attacked twice since the release of the week. Next, we will start to reveal the special effects and animation performance behind the scenes.

Role display

Animator behind-the-scenes performance

Behind the scenes special effects production secret

This lens special effect simulates the weightless environment in the water. The main difficulties are the high-speed movement and special effects of the character. The dynamics of the fabric are in line with the environment. Different solutions were tested for this effect, hitting the fluid and emitting fluid from the character's body. Finally, the advantages of both are combined as the final solution.

In addition, the character itself has created a special force field to make the surrounding ink speed change more and back to the role action. Finally, a suitable physical environment is set for the ink, instead of the default vacuum environment to ensure that the dynamics are relatively correct.

In the early stage of role effects, a large number of tests and asset classifications were carried out. The force field expression noise map and some self-developed tools were used to simulate and control the underwater state. After multiple versions of the iterative test, the final result was achieved.

In this lens, the difficulty in the absorption of the beads is the irregular movement and shape. In order to be dynamic and natural and conform to the needs of the shape, the special effects have developed a complex force field to guide the movement of particles and fluids as the main body, and on this basis, 10 layers of elements are derived to enrich the effect. Finally, the lighting department synthesizes the final result.

In the lens of the Pool, the creative team needs to show a very strange and evil feeling. Special effects use flip to achieve the dynamics of the pool water. According to the dynamic processing into as much information as possible, the particles, volume, and geometry are converted into renderable layers based on these data, and finally the final result is achieved in the synthesis.
Recently, the Chinese animation circle has caused a hot discussion about White Snake.

As an original animated film with folk legends and national style aesthetics, White Snake’ box office has been attacked twice since the release of the week. Next, we will start to reveal the special effects and animation performance behind the scenes.

Role display

Animator behind-the-scenes performance

Behind the scenes special effects production secret

This lens special effect simulates the weightless environment in the water. The main difficulties are the high-speed movement and special effects of the character. The dynamics of the fabric are in line with the environment. Different solutions were tested for this effect, hitting the fluid and emitting fluid from the character's body. Finally, the advantages of both are combined as the final solution.

In addition, the character itself has created a special force field to make the surrounding ink speed change more and back to the role action. Finally, a suitable physical environment is set for the ink, instead of the default vacuum environment to ensure that the dynamics are relatively correct.

In the early stage of role effects, a large number of tests and asset classifications were carried out. The force field expression noise map and some self-developed tools were used to simulate and control the underwater state. After multiple versions of the iterative test, the final result was achieved.

In this lens, the difficulty in the absorption of the beads is the irregular movement and shape. In order to be dynamic and natural and conform to the needs of the shape, the special effects have developed a complex force field to guide the movement of particles and fluids as the main body, and on this basis, 10 layers of elements are derived to enrich the effect. Finally, the lighting department synthesizes the final result.

In the lens of the Pool, the creative team needs to show a very strange and evil feeling. Special effects use flip to achieve the dynamics of the pool water. According to the dynamic processing into as much information as possible, the particles, volume, and geometry are converted into renderable layers based on these data, and finally the final result is achieved in the synthesis.


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