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Selected Advertising Works from shots Awards The Americas 2020

2020-04-29

3D Rendering | Animated Shorts Films | Special Effects

Selected-Advertising-Works-from-shots-Awards-The-Americas-2020

The shots Awards The Americas 2020, an extension of the shots brand and celebrates and rewards truly exceptional creative work, announced its shortlist earlier this year. Let’s get inspired by the shortlist of Best Use of Animation in a Commercial.

AT&T - Train
Agency: BBDO
Production Company: Furlined
Director: Dougal Wilson

“Train,” combines elements from Westerns and family films to let viewers know they can get movies and more with AT&T unlimited plans. The film uniquely tells the tale of a Wild West train heist in two distinct parts – mashing together suspenseful live action followed by whimsical stop motion animation to surprise and delight.

The animation director on the project was Paul Harrod, who was the award-winning production designer on Wes Anderson’s Oscar-nominated Isle of Dogs.

AT&T - Train

AT&T - Train 1

Corona - The History of 'La Cerveza Mas Fina'
Agency: Observatory
Director: Nicolas Ménard
Production Company: Nexus Studios

'The History of La Cerveza Mas Fina,’ created by creative agency Observatory in Los Angeles, is a Corona Spanish-language campaign for the Mexican market.

From post-revolution Mexico and the birth of Corona, the film leads us through the country’s Golden Age of Cinema and Peso Crisis to see Corona’s international growth, before we arrive in modern-day Mexico.

Nexus Studios worked with Andy Gent’s team at Arch Model Studio to design, create and animate a cast of 71 miniature characters, 8 beautifully detailed sets and 350 individually made miniature glass bottles.

Corona - The History of 'La Cerveza Mas Fina' 1

Corona - The History of 'La Cerveza Mas Fina' 2

Corona - The History of 'La Cerveza Mas Fina' 3

Corona - The History of 'La Cerveza Mas Fina' 4

Corona - The History of 'La Cerveza Mas Fina' 5

Corona - The History of 'La Cerveza Mas Fina' 6

Photo credit: Nexus Studios

Please watch the video via this link: https://vimeo.com/361198280

IKEA Canada - Stuff Monster
Agency: Rethink
Director: Mark Zibert
Production Company: Scouts Honour

IKEA Canada reveals its approach to a more sustainable retail future. In their advertising campaign ‘“Stuff Monster”, IKEA shows the beautiful possibilities of re-using our old furniture.

The monster in the ad is a metaphor for the belongings we accumulate that weigh us down. The ad follows the monster, which is literally made up of old IKEA furniture, as it gives away pieces of itself to be reused. When the monster sees its belongings being given new life it becomes lighter and happier, ultimately revealing the human behind the monster as she sets out the last of her furniture with a ‘free’ sign.

2K - Gift of Mayhem
Director: Eddie Alcazar
Production Company: Chromista

With a background in game development - and currently in production in a full stop-motion feature - director Eddie Alcazar created a stop-motion holiday diorama for Borderlands 3, a ‘shoot and loot’ game developed by Gearbox Software.

Eddie brought a powerful hybrid of experience to both the creative and highly technical aspects of the piece. “Stop motion is a very old and time-intensive art form, but with this project, we had the opportunity to bring it into an incredibly contemporary context and to an audience who may be less familiar with the medium,” the director says.

BMW - Legend
Agency: Goodby Silverstein and Partners
Director: Dante Ariola
Production Company: MJZ/USA

Behold the Legend of Ol’ McLanden. Not every hero has what it takes to battle the bulls of the bank, beat Roy the Destroyer, and outrace the Rogues of Razorback Ridge. Then again, not every hero is sitting behind the wheel of the largest BMW ever created. Journey with McLanden and the epic X7, as they make everyday legendary.

Watch the making-of:

Xfinity - A Holiday Reunion
Agency: Goodby Silverstein and Partners
Director: Lance Acord
Production Company: Park Pictures

37 years ago, ET landed in theaters and in the hearts of moviegoers. Now, thanks to Xfinity, the ‘Extra-Terrestrial’ is back to bring everyone a nostalgic feelgood in time for the holidays.

Comcast NBCUniversal is continuing the story of friendship by reuniting ET and Elliott – played by a grown-up Henry Thomas. In the story, the iconic characters from the Universal Pictures classic tell the updated tale of connection using technology from Xfinity and Sky. Watch the making-of:

Xfinity - A Holiday Reunion 5

Xfinity - A Holiday Reunion 2

Xfinity - A Holiday Reunion 1

Xfinity - A Holiday Reunion 3

Xfinity - A Holiday Reunion 4

Dick's Sporting Goods-The New Kid
Agency: Anomaly
Director: Shawn Levy
Production Company: Pacific Rim Films

DICK’S Sporting Goods presents “The New Kid.” See our hero discover the true magic of sports when her first overnight turns out to be anything but a silent night.

DisneyJunior - Mickey Mouse & The Magical Holiday Bag
Agency: Walt Disney Studios Motion Pictures
Director: Harry Chaskin
Production Company: Stoopid Buddy Stoodios

A collaboration between Disney Junior and Stoopid Buddy Stoodios, the interstitials find the sensational six celebrating the holidays together with a visit to a wintery cabin where they are met with the magic of the season.

Dick's Sporting Goods-The New Kid 2

Seamless - Fueled This City
Agency: BBH
Director: Andy Baker
Production Company: Hornet

New York’s No.1 delivery app, Seamless, turns 20 this year. Which means we’ve delivered through it all. Y2K. Blizzards. Rainbow bagels. Everything and anything. All to fuel this city and every New Yorker in it.

Crown Royal - Apple
Agency: Anomaly
Director: Ingi Erlingsson
Production Company: Golden Wolf

Golden Wolf, an Emmy-nominated studio founded in 2013, taking us to another dimension with this spot for Crown Royal Apple.

Crown Royal - Apple 1

Crown Royal - Apple 2

Crown Royal - Apple 3

Crown Royal - Apple 4

Oreo - Oreo x Game of Thrones Title Sequence
Agency: 360i
Director: Andy Hall | (Elastic)
Production Company: Elastic

Mondelez’s Oreo has meticulously reconstructed the stop-motion titles of the Game of Thrones franchise with 2,750 cookies to promote one of its largest-ever brand collaborations.

The reworked version of the lengthily trail was produced by Elastic, the creators of the original Game of Thrones sequence.

You can see the whole list here. Winners will be announced via a live stream on 15th May at SHOTS.NET.Let’s wait and see.

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Learn How to Make a Handheld Fan in 3D

Today, Fox Renderfarm, the industry's leading cloud rendering service provider and render farm, will bring you a 3D tutorial that explains how to make a handheld fan. Let's get started right now.First import the image, use the straight line tool to draw the length of the handle, then use the rotational molding tool to create the handle and add a cover.Generate a rectangle using the center point, adjust it to the appropriate size, and then generate a circular runway. At this point, use the fitting tool to get the appropriate shape.Select the circular runway that was just generated, hold down Shift to extrude the faces on both sides and add a cover, then use the shell tool to shell both sides.Copy the inner edge line of the shell, extrude the face and add the cover, pull off the inner face to keep only the outer side, and then chamfer to generate the outer layer of the shell that needs to be hollowed out.Use curves to draw the edge shape of the connecting axis, then use rotational molding to generate the surface, and then add the cover to generate the solid.Connect the rectangle diagonal, use the diagonal to generate a round tube, and adjust the angle and thickness of the tube so that the angle and thickness of the tube match the reference picture.Draw a diagonal line again and use the Line Array tool to array along this line, where the number of arrays is 18.Use the object intersection line function to select the round tube and the shell to be hollowed out, determine whether the position matches by the object intersection line, adjust the position and then cut to get the hollowed out object.Use the Rectangle tool to generate a runway circle, adjust it to the right size, then cut and combine it with the hollow object and offset it inward to get the solid. The same can be done for the outer runway circle, here you need to make a copy of the hollow object for backup.Use the mirror tool to mirror the hollowed-out model made in the previous step to the back, then use the method in the fourth step to get an unhollowed-out shell, generate a rounded rectangle and cut it according to the second reference picture, then use the combination tool to combine, and finally offset the surface to get the solid.Use a rectangle to frame the size of the button, then use a straight line to connect the midpoint of the rectangle, next use the center point tool to generate a circle, and squeeze the circle to the right size and adjust the height of the button.Split the button and the handle for spare, and then chamfer the top of the handle for the next step.For the base, again using the rotational molding tool. First draw the edge shape using curves, then rotate the shape and cap it to create a solid.Now perform the Boolean split between the handle and the base, then detach the surface. Next, copy the edge line, move the inner circle downwards, use the double rail sweep to generate the surface and combine it to obtain the base shape.Use the center point circle and rectangle tools to generate the button and indicator light shapes on the handle, extrude the solid and then perform a boolean split with the handle to get the handle shape and the indicator light.Use the Rectangle to create the runway circle and rotate it 45° to get the "x" below, then use the Trim tool to trim off the excess lines and combine them. After extruding the surface, use the Boolean split tool to split it to get the "x" icon.Now create the circular texture on the button. First abstract the structure line to get a button-sized circle, then generate a circle solid at the circle node, and use the Array Along Curve tool to make an array. Arrange the five columns in sequence according to the image and mirror them to get the desired texture. Finally, we use Boolean split to get the button shape.Chamfer the intersection of the button and the handle, and chamfer the intersection of the handle and the base.Use the curve to draw the fan shape, then use the XN tool to generate the surface, and array along the center point. The number of arrays here is 5. Adjust the fan blade position and extrude the fan blade solid.Check the model and chamfer it to complete the model.The next step is to render the product. First, divide the product into four layers, one for the orange object, one for the flesh-colored object, one for the metal connection, and one for the self-illumination. Then start rendering.First adjust the model position by aligning the model to the ground in the Advanced Options.Set the model materials to the model in turn. Note that you need to turn down the metallic shine of the metal joints in order to get a frosted look.Adjust the self-luminous material on the handle to the right intensity in accordance with the light, and choose white as the color.Set the setting options in the image to Press Exposure, High Contrast, and Photography.Change the background color in the environment settings. Use the straw tool to absorb the image color, turn down the brightness of one light in the HDR editor, hit the light on the hollow surface, adjust the shape of the light to rectangle, and then hit a main light on the left side of the product to make a shadow appear on the right side.Adjust the object position in the camera, lock the camera, and finish the rendering.Source: YBW

2023-07-20

How to Speed Up 3D Rendering?

As the last procedure to complete the CG work, 3D rendering is time-consuming and patience-consuming, but very important. Many newcomers to the 3D industry may not understand why 3D scenes take so long to render, and what factors are related to the speed of 3D rendering. In this article, Fox Renderfarm, the leading cloud rendering service provider and render farm in the CG industry, will discuss with you how to improve the speed of 3D rendering.3D rendering is slow because it involves various aspects working together, such as your software, renderer, graphics card, RAM, etc., so it takes a lot of calculations to form the final render. So the rendering speed is actually mainly related to your computer configuration, the software used and the scene or model, which are several factors.How to Improve 3D Rendering Speed?1. Upgrade Your MachinesRendering relies heavily on the CPU performance and RAM of your computer. Low computer specs will result in long rendering times. If you want to render faster, you need a more powerful processor, as well as upgrading your RAM.2. Upgrade Your SoftwareVarious 3D software and their renderers basically receive an update at regular intervals, and each update results in a faster and better rendering experience. So if you have the idea to speed up rendering, it is better to update all your software to the latest version. Of course, it is worth noting that in addition to the optimization of rendering features, other functions or stability of the new version should also be taken into consideration.3. Optimize Your Scenes and ModelsRemove or hide models, objects, and faces that are not visible to the camera.Adjust mapping, reduce the use of shadow mapping, remove displacement mapping, and use geometric and bump mapping whenever possible.Reduce lighting and optimize lighting parameters.4. Use Cloud Rendering to Speed Up RenderingThe magic of cloud rendering lies in the ability to use multiple machines at the same time to help you render your scene, and it in the end compresses hours of rendering time into minutes.If you have to maintain high quality rendering and it causes long rendering time, it is also recommended to use cloud rendering farms to help you out with batch rendering and extremely fast rendering in the cloud. Of course, there are many render farms on the market, and we recommend you to experience them all. Many render farms offer a certain amount of free trial, so you can use them just by signing up.The leading cloud rendering service provider and render farm in the CG industry, Fox Renderfarm offers a $25 free trial for new users who sign up. Fox Renderfarm has helped render the work of countless clients worldwide, so if you are still plagued by rendering times for your current 3D projects and want to speed up rendering quickly, try Fox Renderfarm!

2024-08-30

Top 9 Free And Best 3D Modelling Websites in 2023

Do you want to learn 3D modeling? There are some 3D modeling software that are very powerful, but often require you to pay for them. Blender is a free 3D software. But if you don't want to download the program and just model, then get to know these 3D modeling websites that allow you to model online.The best cloud rendering services provider and GPU &x26; CPU render farm, Fox Renderfarm will share with you 9 best and free 3D model sites.What is Cloud Rendering or Cloud-based Rendering?Top 10 Free And Best Cloud Rendering Services in 20231. SketchUp - Free 3D Modeling WebsiteSketchUp is a powerful 3D modeling software for a wide range of drafting and design applications, including architecture, interior design, etc. SketchUp Free is free web-based 3D modeling software capable of making anything you can imagine without having to download anything. But SketchUp Free is more limited than paid versions like SketchUp Go, SketchUp Pro, and SketchUp Studio. However, it is still a very good and free 3D modeling website.2. Tinkercad - Free 3D Model SiteTinkercad is a free web application for 3D design, electronics and coding from Autodesk. It is a very popular online 3D modeling website, with a friendly interface and very easy to use. In addition, it is a popular platform for creating 3D printed models, as it can easily export STL files for 3D printing.3. Vectary - Online 3D Modeling SiteVectary is a free 3D modeling tool designed to help create, share and customize 3D designs. You don't have to download or code, you can do 3D modeling directly in your browser. One feature of Vectary is that you can use AR to enhance reality. If you need to request a workspace, then a paid version is available for you to choose from, but the basic version is always free.4. Model Online With FiguroFiguro is a free online 3D modeling tool for 3D artists, game developers, designers and more. With Figuro you can create 3D models quickly and easily.5. Free 3D Modeling Site - SelfCADSelfCAD is a 3D modeling software that allows you to design, model, sculpt, sketch, render, and animate in 3D. He offers a free 3D modeling software program for students and hobbyists. With SelfCAD you can also do 3D printing easily.6. Third Design - 3D Modeling WebsiteThird Design is a 3D modeling and 3D animation creation software which is online and free. You can use it to quickly create 3D models and 3D animations. He provides free models to help you do 3D modeling easily. If you want others to give comments on your 3D designs, you can share an unlisted link to them so you can gain meaningful comments. Third Design's basic version is free and a more advanced paid version is available for professionals and businesses.7. SculptGL - Free 3D Model SiteSculptGL is a free 3D modeling website and application focused on 3D sculpting. It allows you to create characters from basic shapes. The process of sculpting a character looks like sculpting clay. But with this 3D online modeling software it helps you to bring your characters to life.8. 3DSlash - Easy 3D Model Site3D Slash is a 3D modeling program that is very easy to learn and use, with a simple interface. 3D Slash works in a way that makes it feel like a Minecraft game. Users use a set of tools to create models by "cutting cubes". 3D Slash is web-based, but of course the desktop version is also available. The basic version is free.9. Online 3D Modeling With Clara.ioClara.io is a full-featured and free online 3D modeling, animation and rendering software that runs in your web browser. It supports rendering in the cloud using VRay, which allows you to generate realistic renderings.Fox Renderfarm hopes you can find the best 3D modeling website to create your own 3D work! It is well known that Fox Renderfarm is an excellent cloud rendering services provider in the CG world, so if you need to find a render farm for 3D program, why not try Fox Renderfarm, which is offering a free $25 trial for new users? Thanks for reading!

2023-01-13