Lomas Post, One of Mexico´s Top Ad Agencies, Won the May Winner of Fox's Got Talent
Fox’s Got Talent (FGT) is the platform for all Fox Renderfarm users to share their artwork rendered with Fox Renderfarm and get free render credits.
In early June, we announced the May winner of FGT, Lomas Post, a creative and dynamic company which has played an important role in Mexico's advertising for over 13 years.
Founded in 2005 by Jack Amkie, Lomas Post grew rapidly to position itself as one of the most important animation and post-production studios in Mexico. Over the years they have maintained a restless spirit which has allowed them to be current and to be a benchmark for the best advertising agencies, production houses and clients in Mexico.
Fortunately, we have the opportunity to interview Mr.Carlos García, the Director of 3D area at Lomas Post. With a Film Major, Carlos has specialized in 3D and VFX. He has the ability to craft unique visual images from scratch. He is a know-it-all, which led him to become a master in VFX and 3D.
Here’s the interview between Carlos García and Fox Renderfarm.
Fox Renderfarm: Hi, Carlos! Could you please briefly introduce yourself?
Carlos: I am a digital artist born in Mexico with 7 years of experience, I am currently the director of the 3D area at Lomas Post. I am a huge fan of video games and horror movies.
Fox Renderfarm: How do you feel about Lomas Post being the May winner of Fox’s Got Talent (FGT)?
Carlos: It is a great honor for us that our work is shown on Fox’s Got Talent, we are grateful not only with Fox Renderfarm, but also with our people in the studio that has allowed us to be at Fox’s Got Talent.
Fox Renderfarm: Lomas Post produced lots of good quality animation works and VFX projects, which project gave you a sense of achievement most? Could you give a brief introduction to it?
Carlos: One of the projects that gave us the most sense of achievement was to make a 3D seagull for a movie, the difficult thing was to make it really have a natural behavior along with the feather, rig and animation system, I think it has been quite a challenge to make a fully 3D animal. It is undoubtedly one of the projects that has challenged us the most as a team.
Fox Renderfarm: Could you introduce your Ad production pipeline? Are there any challenges during the production and how did your team deal with it?
Carlos: As it is not a large-scale study, I think it is necessary to analyze what type of project is going to start and the result that we would like to achieve, regardless of that we have a base pipeline that can be modified depending on the complexity of the project.
We start with a visual exploration, looking for visual references, we love to explore at first through colors, textures and lighting.
Once we visually define where we want to go, we begin with the part that we consider the most important of the process, to capture the idea in a storyboard together with a picture with the mood that we would like to achieve, as closely as possible to the final product.
Then we give way to the 3D department that will be in charge of bringing to reality those images that were only an idea or a drawing. Going through all the 3D departments (modeling, texturing, rig layout, animation, lighting).
Once the work is successfully completed, we give our friends Fox Renderfarm the opportunity to help us process the days of renders in hours or minutes, for us it is an aspect to take into account from the beginning of a project. Once the render is coming out correctly, the data manager is in charge of ordering and distributing the shots that must be composed to the different areas, providing them with everything they need for their composition to take place. When we finish composing the project, we perform the base light where all the shots are unified in terms of color and light intensity.
When the shots are ready, we do an online with a client where we present the final product and we do the final distribution going through a master to make sure that all the materials come out with the appropriate parameters and the required quality.
The challenge is always time, and thanks to the fact that our process has been improving, in this case with the integration of external companies in our pipeline as with Fox Renderfarm, they are taking heavy weights off us.
Fox Renderfarm: What’s the vision for Lomas Post? Could you give a brief introduction to the studio’s next step or future planning?
Carlos: We define ourselves as a creatively restless company, we are constantly exploring all the time. Right now we are focused on expanding our reach by starting operations in Colorado, USA. Our intention is to open the way to new markets.
Fox Renderfarm: We can see that Lomas Post is a dynamic team, how did your team keep inspired and motivated?
Carlos: We believe that the most important thing in Lomas Post is the people, observing each member of the team achieve their dreams, even being part of them. For us, it is the greatest motivation that can exist in a team.
We are motivated to see people do their work with so much love and respect for their creations that it is impossible for them not to motivate you.
We are always surrounded by young people who have just finished school. We receive many interns with great pleasure because we love to see those desire to grow and make their way into the world of work.
It is practically what motivates us as a team.
Fox Renderfarm: Could you please tell us if the COVID-19 affected your team and work or not? If yes, how did you deal with it?
Carlos: I think the COVID-19 approved of how effective our remote communication could be and if our end results were the same as when we were physically in the office. Nothing changed, we became more observant of our process and our final products, we did not want anyone to feel that we were not working in the same way, and I think we did it.
I believe that we should not fear change, we must make it work in our benefit.
Fox Renderfarm: Could you share with us the current market situation of the 3D animation and VFX industry in Mexico?
Carlos: I think we are a growing market with a lot of talent, there are people that I admire in the industry that have been able to transcend, not only locally but also globally. The industry in Mexico is often limited by time or budget, but that does not limit creativity or the desire to give everything and high-quality things are done, even compared to international projects.
I consider that it is a great moment for the industry in Mexico since we are increasingly heard in festivals worldwide, I am very proud of the people who belong to the Mexican industry.
If I had to define them with a word to the people who are part of the industry in Mexico, I would define it as "warriors".
Fox Renderfarm: How do you feel about our cloud rendering services? Would you share your experience with Fox Renderfarm?
Carlos: What caught our attention from the beginning was Fox Renderfarm’s personalized attention 24 hours a day, the level of response they have is amazing, Fox Renderfarm is the only company that had the plugins we needed to render our different projects.
Their speed in rendering was amazing, even if you have come to help us with our scripts when something is corrupted, we are very happy with Fox Renderfarm render service, they far exceeded our expectations.
Fox Renderfarm became a fundamental part of our pipeline.
Fox Renderfarm: Any other things you wanna share with CG enthusiasts?
Carlos: It is never too late to learn something new and never stop creating.
Will you be our next WINNER?
Click here Fox's Got Talent and submit your artwork rendered with Fox Renderfarm. Shine your talent now!
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