CG Tech Summit Franchise-India: Animation Outsourcing or Global IP?
With the aim to facilitate the communications between CG professionals all over the world and the successfully kicking off of CG Tech Summit franchise in Malaysia, Fox Renderfarm extent its enthusiasm to Mumbai, India. On Sep.20th, 2018, the “Technology Inspires Art”- CG Tech Summit (Animation Technology Sharing and Sino-India Cooperation Signing Ceremony) organized and hosted by Fox Renderfarm was successfully held at the Ramada Plaza Palm Grove in Mumbai. The event brought technical knowledge to the CG expert from both China and India, It also helped to boost the depth of cooperation between the two countries.
With the present rapid development of the CG production industry and the intensification of globalized labor division, international cooperation has been encouraged gradually. We all have witnessed the boosting of India film industry since 2005: tons of widely recognized films created, over 3 billion dollars annual production value in 2010, gradually improved production quality, and the diversified storyline. All of the above have set a mind-blowing example for film industry all over the world.
As one of the largest farms in the world, Fox Renderfarm serves the world's leading film and television companies’ animation production, especially with companies in India. Fox Renderfarm’s powerful cloud computing skills have provided high-quality rendering support for many well-known films, reducing costs and increasing output. In the past quarter, Fox Renderfarm’s home-made movie box office accounted for one-third of the box office of domestic cinemas in the same period, and together with SIGGRAPH CAF and its Shenzhen branch, successfully hosted the first SIGGRAPH animation tour exhibition in China.
For the starters of the summit, Fox Renderfam's Marketing Director- Mike Zheng, and Sales Director- Gordon Xiao emphasized the original intention and significance of launching the CG Tech Summit.
At the summit, Fox Renderfarm teamed up with the leading Chinese animation production company, Original Force, Bang Bang Pictures, and BaseFX, and specially invited our beloved client in India-Assemblage Entertainment and Gloden Robot Animation to bring together a series of technical expertise sharing for India industry elites. They also conducted on-site interactions, to exchange and discuss in-depth animation production techniques and experiences.
Suyi-VFX Producer of Bang Bang Pictures / Topic: VFX Production Management in China
BangBang is an entertainment company that brings breakthrough technology to Chinese filmmakers. BangBang enables filmmakers to make VFX films in China by supplying the planning, organization, and management needed to produce Hollywood Quality entertainment. Bang bang, this pronunciation has a meaning of excellence in Chinese, the VFX Producer- Suyi Liu has demonstrated how Bang Bang Pictures has dedicated in filmmaking technology and project management for years, and extend its excellence to a Hollywood standard in a lower budget and more organized workflow.
Zihua-Compositing Manager of Original Force /Topic: Showcase of Troll Hunters Founded in 1999, Original Force has established itself as one of the preeminent animation houses in the video game arena, providing top-quality content services to global clients including Microsoft, Activision, Electronic Arts, Sony, Disney, Rockstar Games, and Tencent. Zihua told that in the process of turning the script into the vivid animation performance, Original Force always adopts the iterative production method which is start from the big direction to the small details. Specifically, they go from script refinement to hand-drawn storyboard, by doing so, convert script into shot language, and then from 2D storyboard to three-dimensional layout in which they determine the camera and the position of the characters, as well as general actions and special effects, to provide a clear direction for later production; animators will create keyframe animations based on the layout to deliver the director an overall sense of what’s happening in the specific shots, and we call this stage as “the blocking stage”. After the director greenlights the blocking, the animator will continue to sculpture the acting to give life to the characters and complete the animation.
Carlos Conceicao-Global Head of DPR in BaseFX/Topic: Tech vs Art: Efficient balance in VFX
Base FX is a three-time Emmy Award-winning visual effects and animation company with production studios in China and Los Angeles, they specialize in high-end creature and character animation, fluid and dynamic effects, and photo-real 3D matte painting and set extensions, providing services to Hollywood film companies, producers and top directors in China. Carlos Conceicao elaborated on the team's pursuit of art in the production process and how to grasp the balance of technology and art.
R.K Chand-CoFounder and Business Head/Taking Indian Animation IP Global - The Chhota Bheem Story
The Indian Animation Industry has been predominantly known as an established Work For Services Hub for global Animation Production for TV, Direct to Home and Feature Projects. Over the last 20 Years, Indian Animation Studios of various Size and strengths have been formidable Production partners in numerous Animated and VFX Heavy Projects which includes some of the biggest Box Office Hits as well as award-winning TV Series globally. But over the last decade, the Original Content Development and IP Creation for both Domestic as well as global storytelling has seen steady growth. The last 5 years have seen exponential growth in the demand for Indian Stories with Original Local Characters in the domestic Broadcasters.
R.K Chand said that with the advent of Local and Global Digital Platforms like Netflix, Amazon Prime, VOOT, ALT Balaji etc, the geographical boundaries of the audience is slowly getting blurred which opens a door for Indian Studios to blend the expertise in the Craft of Animated Productions and Original Storytelling to taking Indian Animation IPs going Global. The speed at which Content is consumed driven by rapid penetration of Internet, Low Data Tariffs and Usage of Smartphones clubbed with the youngest Kids-Teen Population in the World, has resulted in India being at the Center of Attention for numerous Content Platforms. "The story is Indian-based, but global-minded.">" Max Madhavan-Founder of Assemblage Entertainment/Topic: The Animation Landscape in India: Past, Present, and Future
Max Madhavan leads the strategic and business development efforts at Assemblage Entertainment, a premium CGI animation studio working on a global slate of world-class feature films and television content. Max focuses on implementing financing, strategic and organizational best practices to develop the studio to a high international repute and also plays a key role in navigating Assemblage towards content ownership and IP development, in addition to focusing on high-end production services with global partners. Max has successfully turned his speech into a fan meetup, his inspiring speech obtained round and round of applause. The sitting audiences expressed their worship of Max and concerns on their CG journey to this "God of Animation" in India. Key points of the Question&Answer session are as below:
- How do you differentiate your competitiveness in the industry
- Choose a partner is a long-term decision with numerous elements to consider
- How do I sustain myself in the industry-passion NOT just money,
- Quality level pushing and the price increasing is the tendency of the industry
- Keep struggling: I'm 60 years old and still get energy and space to improve
About Fox Renderfarm and CG Tech Summit
As the host of the CG Tech Summit, Fox Renderfarm has always been part of sparking the imagination of CG researchers, artists and professionals who are passionately involving in creating a new generation of computer graphics and interactive techniques. The successful event holding has proved us the right decision we made. After the exploring of India-the big animation outsourcing country who gradually creating their own inspiring IP, WHO is our next stop to explore? With the close speech of our host-Junqi Li, let's expecting our next beautiful rendezvous.
Fox Renderfarm “Technology Inspires Art” CG Technology Summit (Malaysia) 2018
Abstract: Powerful cooperation for better complementarity and CG industry development With the present rapid development of the CG production industry and the intensification of globalized labor division and cooperation, international cooperation has been encouraged gradually. In 2016, Malaysia’s creative industries (including animation, games, etc.) had an export quota of 1.17 billion MYR. As one of the largest cloud rendering farms in the world, Fox Renderfarm serves the world's leading film and television companies’ animation production, especially with companies in Malaysia. Fox Renderfarm’s powerful cloud computing skills have provided high-quality rendering support for many well-known films, reducing costs and increasing output, serve as the facilitation of in promoting the development and cooperation of the CG industry between China and Malaysia.
On April 19th, 2018, the “Technology Inspires Art”- CG Tech Summit (Animation Technology Sharing and Sino-Malaysian Cooperation Signing Ceremony) organized and hosted by Fox Renderfarm was successfully held at the Renaissance Kuala Lumpur Hotel. The event brought technical knowledge to the CG expert from both China and Malaysia. It also helped boosting the depth of cooperation between the two countries.
It is reported that Fox Renderfarm, as the world's leading visual cloud computing platform, covers more than 50 countries and regions in the world. At the same time, Fox Renderfarm has participated in and rendered many well-known domestic and foreign films, mainly including:
“Mr. Hublot” which won the Academy Award for Best Animated Short at the 86th Academy Awards; “Wolf Warrior 2” which broke the Chinese box office record at 5.6 Billion Chinese Yuan; “Baahubali”, the best-selling Indian film in history; “Monkey King: Hero is Back” which recorded nearly 1 Billion Chinese Yuan Chinese box office; “Duck Duck Goose” animation which its production level is comparable to Hollywood’s; “Boonie Bear” series that broke the record of China's animated movie box office; “Detective Chinatown 2” that broke China's first-week box office records and etc.
Guests attending the summit included: Janice Lim-Head of Animation in Malaysia Digital Economy Corporation (MDEC), Shuai Peng-VP of Film Division in Original Force, Ling Chen-Business division production director in Original Force. Yanjuan Liu –Deputy General Manager of Fantawild, and Mike Zheng-Fox Renderfarm Marketing Director and CG Technology Summit founder, and Les'Copaque Production (Tuan Haji Burhanuddin Md.Radzi), SA (Goh & Raymond), Animamundi Studio (Chun Chong Leong), Wau Animation (Usamah Zaid & Mohd Faiz), Pixelline (Chris & Way) and other chief executives of top production company in Malaysia are among the attendees.
Janice Lim, Animation Director of the Malaysian Digital Economic Development Bureau, addressed the summit and gave a brief introduction to Malaysia's current animation industry development. She said that the exchange and cooperation between the animation industry of China and Malaysia will jointly promote the economic development of the two countries. At the same time, she also hopes that Fox Renderfarm, as the leading visual cloud computing platform in the CG industry, can organize more activities to provide learning and communication opportunities for the animation industry elites of both countries and jointly promote the development of the industry.
At the same time, Fox Renderfarm VP Wangcheng Xiao and Marketing Director Mike Zheng introduced the current status of Fox Renderfarm's development, the future strategic layout, and the original intention and significance of launching the CG Tech Summit. In the past quarter, Fox Renderfarm’s home-made movie box office accounted for one-third of the box office of domestic cinemas in the same period, and together with SIGGRAPH CAF and its Shenzhen branch, successfully hosted the first SIGGRAPH animation tour exhibition in China. Technical Seminar. The success of the CG Tech Summit is of great significance. As the sponsor of the CG Tech Summit, Mr. Mike Zheng hopes that more industry leaders will participate and create more value for the industry.
At the summit, Fox Renderfarm teamed up with the leading Chinese animation production company, Original Force and Fantawild, to bring together a series of technical expertise sharing for Malaysian industry elites. They also conducted on-site interactions, to exchange and discuss in-depth animation production techniques and experiences. Original Force CG Division Production Director-Ling Chen “From Motion Capture to CG Production Process”
The " L.O.R.D: Legend of Ravaging Dynasties ", which was produced and published by Original Force, is China's first full-reality CG animation film and has created a brand new movie type in the Chinese film industry. When the film was first released, the audiences can not stop but give thumbs up to its high quality CG technology. At the summit, Ling Chen, CG Division Production Director in Original Force, took " L.O.R.D: Legend of Ravaging Dynasties "season one and two as examples to compare processing and management of motion capture data, layout documentation’s publication of motion capture data and the management of synthesis documentation, in order to explain the process from motion capture to CG production in details. Original Force Film Division VP-Shuai Peng “Film Rendering Difficulties of Original Force”
Original Force is the leader in China’s digital production industry, focusing on providing excellent video and game content production services for the global digital entertainment industry. Shuai Peng gave a comprehensive introduction to the development of Original force and her deep cooperation with Fox Renderfarm over the years. At the same time, the film and television production works that Original Force involved were among the examples shared and an in-depth analysis was made on the difficulties that the team had faced and endured in the animation technology. Fantawild Deputy General Manager-Yanjuan Liu “Boonie Bears Animated Series Film Technology Development Process”
The Boonie Bears animated series is a key project created by Fantawild. From “Boonie Bears: To The Rescue!” in 2014, “Boonie Bears: Mystical Winter” in 2015, “Boonie Bears: The Big Top Secret” in 2016, “Boonie Bears: Entangled Worlds” in 2017 to “Boonie Bears: The Big Shrink” released in the 2018 Chinese New Year period. The production level of the above five films has increased year by year, with a total of nearly 2 Billion Chinese Yuan at the box office. Yanjuan Liu took the development of five films as an example to deeply analyze the key factors of success, stressing the importance of the storyline, and the significance of the combination of technology and art to film and television production.
At the summit, senior executives from Malaysia's top animation companies also actively interacted with guests and conducted in-depth discussions and exchanges on business cooperation and technical production.
The “Technology Inspires Art”-CG Tech Summit sponsored by Fox Renderfarm not only brings the cutting-edge CG technology and the most practical successful case experience to the industry, but also provides an exchange and learning opportunities for the animation industry elites between the two countries. At the same time, the signing of cooperation between China and Malaysian mainstream production companies is also conducive to the promotion of complementarity and division of labor between the two countries and their strong cooperation to jointly promote the development of the CG industry in Malaysia and the creative industries in Malaysia.
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