Silkroad Digital Vision Discusses 3D Rendering Pipelines
Silkroad Digital Vision, the 3D rendering experts, talks to Renderbus about its pipeline, challenges and thoughts on the future of real-time rendering.
RenderBus (also known as Fox Renderfarm) is well known throughout Asia for its — currently used by around 85% of film production companies in China. In fact, the top three Chinese films to date have all used RenderBus/Fox Renderfarm rendering solutions.
An official partner of Chaos Group in China, RenderBus/Fox Renderfarm operates an officially authorized V-Ray . The company is committed to providing reliable and powerful cloud-computing services for the cultural and creative industries, to improve production efficiency and quality across the whole industry.
Users of RenderBus/Fox Renderfarm’s services include Academy Award winners, high-profile animation and film production companies, VFX studios, architectural visualization studios, games companies, advertising agencies, plus many more. Silkroad Digital Vision is just one of RenderBus/Fox Renderfarm’s strategic partners — and also one of the companies that currently boasts the most V-Ray users in China.
Headquartered in Shenzhen, Silkroad Digital Vision has branches around the world. The company has been focused on CG rendering since 2000, including renders for architecture, design, exhibition halls, advertising, animation, games, film and television, cultural and sports entertainment, and so much more. They specialize in providing comprehensive services for customers covering still frames, CG animations and VFX for exhibitions and performances. The business is divided into three major sections: Digital Marketing, Exhibition Display and Design Visualization. Silkroad Digital Vision is always expanding the business into new fields to create visual experiences for customers that go beyond the imagination.
In this interview by Renderbus/Fox Renderfarm, Silkroad Digital Vision’s VFX Supervisor, Chen Liankai, reveals why V-Ray is an important part of the company’s pipeline and why he’s excited about the future of real-time rendering.
About Chen Liankai:
Chen Liankai is a perfectionist. He’s been working in the VFX industry for five years and has, in that time, created animations and architectural visualizations for the Wongtee Plaza building, Zhongzhou Tower, Hanking Center, Bao An Urban Planning Exhibition Center, and many, many more. He currently puts his strong leadership skills to practice at Silkroad Digital Vision, where he leads the production department.
Can you tell us about your CG pipeline?
Chen Liankai: We are mainly using 3ds Max. Our basic pipeline is Modeling > Storyboard > Previz > Production > Rendering.
Is there a project that you’re most proud of?
CL: Hanking Center, Shenzhen Bay T7 Tower, Wongtee Plaza and CR City have been relatively great projects for us.
What are the biggest challenges you face?
CL: The biggest challenge is when we’re matching and compositing 3D visual effects with uniquely-shaped screens for VFX exhibitions and performances. In practice, we’ll create a digital version of an exhibition hall and unfold the screens’ UVs to simulate and test the content. This helps us to ensure the VFX and animation performance is dynamic and spatial, and that it provides an immersive visual experience.
Which features in V-Ray do you find the most useful?
CL: V-Ray has a variety of technical setups to help us achieve our desired looks. Plus, it has realistic physically based lighting as well as a rich assets library. It also works well with other software such as Multiscatter, Ployfx, Phoenix and others, which just makes it very convenient and efficient.
Have there been any big changes you’ve noticed through using different versions of V-Ray?
CL: We noticed that the GPU rendering feature has made tremendous progress in newer versions and we are looking forward to the continued future development.
You also teach classes through Silkroad Digital Vision. Which courses are the most popular?
CL: Any training in technical skills, as well as tutorials about the likes of composition rules, are very popular. It’s all closely related to our practical work and helps us to clarify the direction of the post-production workflow and improve our efficiency.
What are your thoughts on real-time rendering?
CL: We will gradually migrate to GPU real-time rendering. It's much faster. We’ll, therefore, have more time to focus on production and design. It will actually be used in some shots in the CR City project.
What are your plans for future CG production workflow?
CL: I have great expectations for V-Ray Next for 3ds Max. Since Chaos Group and Render Legion are now combined forces, I'm expecting many new features and new functions to come.
What do you think about RenderBus/Fox Renderfarm?
CL: RenderBus/Fox Renderfarm is comprehensive and the 24/7 service team provides timely feedback, helping us to deliver work on time. I'm looking forward to continued cooperation with RenderBus/Fox Renderfarm.
Learn V-Ray Partners with Fox Renderfarm to Creat More Amazing Works
“Simplicity is the ultimate sophistication.” Leonardo da Vinci once said. Then, Steve Jobs took it as Apple’s product concept. Now, it shows on Learn V-Ray’s video rendered by Fox Renderfarm.
Learnvray.com is an authorized training center certified by Chaos Group. In the online area, you can find the 5SRW Course for V-Ray, including V-Ray tutorials and lessons, material to download and all you need to get the 5SRW Certification for V-Ray. 5SRW stands for 5-Step Render Workflow: framing, light balance, materials, final render, post-production and it is a method to learn the photographic approach:
More info here: V-RAY COURSE (online)
As Learnvray.com official partner, rendered countless works for Learn V-Ray’s trainers and students.
Now let’s enjoy the following outstanding works rendered by Fox Renderfarm, included in the short movie:
Industrial Open Space, by Tony Antoun
Prize: Best of March 2016
Gravity, by Ciro Sannino
Prize: Installation V-Ray 3 Splash Screen
Church on the Water, by Aldo Garcia
Finalist at 3D Awards 2014
Sofa Room, by Rabih Chehab
Short movie 1
Ciro Sannino (profile), author and main trainer at Learn V-Ray, said: “honestly I recently got different proposals from different around the world. I finally decided for Fox Renderfarm because I appreciated a quality that is not so common - availability. Fox Renderfarm guys are always ready to listen to suggestions coming from partners and users, and the customer service team are always online on Skype to help and support in any situation! And no waiting to start the render due to the size of Fox Renderfarm.”
Simplicity is more difficult than sophistication. You must pay more efforts to make sophistication simple. The philosophy that Fox Renderfarm always sticks to is that technology inspires the arts. With the most professional technical team, the best customer service team and the most powerful computing center, Fox Renderfarm can save more time for users to do more creation.
Interview with Iavor Trifonov from Chaosgroup for the Future Cooperation
2018 must be a big year for as below:
Iavor Trifonov, Vice-President Cloud & Integrations Chaos Group
Fox Renderfarm: Since the establishment of V-Ray in 1997, the growth and global presence of V-Ray has gained attention from various industries, especially CG industry. Tell us more about V-Ray's global influence and users usage worldwide.
Chaos Group: From the very beginning, our goal has been to help people visualize anything and everything. And this means more than just pushing the technology. V-Ray is a result of listening to and working with artists and designers directly. It’s important to really understand the daily challenges creatives face and see what we can do with our development to help, and move rendering forward. Today, V-Ray is prominent in multiple industries worldwide. V-Ray’s Academy Award-winning rendering technology is still developed with the same goal of helping artists and designers.
Fox Renderfarm: Share with us about V-Ray's current brand awareness and situation in China.
Chaos Group: V-Ray is very popular in the architectural visualization industry in China, but people probably aren’t as familiar with our company name — Chaos Group. There are many resources online for learning V-Ray, and the V-Ray community is very supportive. Our main developers are also very involved online since we take feedback very seriously. The new V-Ray Next for 3ds Max beta is the latest example of how we listen to our customers, and work to provide features that save time and hopefully make your life a little easier.
Fox Renderfarm: Share with us regarding the product development strategy and promotion in the near future?
Chaos Group: At the moment, our key development revolves around the completely upgraded and optimized rendering inside of V-Ray Next. We’ve already got a few blog posts actually that highlight some of the new features of V-Ray Next and there are more articles in the works. You’ll also see us at events worldwide and this year we’re excited to host our very own special event dedicated to artists and developers - Total Chaos.
Fox Renderfarm: How about your thoughts on service and how it can benefit CG artists?
Chaos Group: is something that gives the smallest studios the same firepower that big studios have enjoyed for some time now. Anyone’s computer can be a supercomputer, thanks to the ease and power of cloud computing. Deadlines are inescapable in a studio environment, and having access to rendering in the cloud can take a lot of pressure off. Plus you don’t have to worry about large hardware expenses, not to mention maintenance. This also frees up computers for design work, and costs related to cloud rendering are easily tracked and can be billed by the job.
Fox Renderfarm: How can Chaos Group work with Fox Renderfarm and what are the benefits that Chaos Group can offer to Fox Renderfarm's customers?
Chaos**group: Fox Renderfarm is one of Chaos** Group’s main partners in China as well as in Asia. As an authorized partner, Fox Renderfarm receives dedicated support from Chaos Group both in terms of account management and technical optimization expertise. This allows Fox to react quickly when helping customers and resolve even the most complex workflow issues with the help of Chaos Group’s developers.
Moreover, Chaos Group and Fox are also looking to partner on initiatives related to the educational institutions in China which will lead to opening excellent opportunities to thousands of Chinese students interested in becoming V-Ray professionals. Boosting the awareness of V-Ray among Chinese users from as early stage in their professional careers as possible together with expanding the availability of Chaos Group’s products across China is at the very core of the partnership between both companies. We’re excited to have such a strong partner in China and we look forward to helping the CG industry in China with Fox Renderfarm.
Fox Renderfarm: Originally started as Atmos Blender, then the first release of V-Ray for 3ds Max in 2002. Up to date, various mainstream 3D software is well-supported by V-Ray. V-Ray has been around with us for almost 21 years! Tell us about the new features and highlights of V-Ray that we can look forward to in 2018?
Chaos**group**: We don’t want to reveal too much yet, but we’re very excited about the V-Ray for Unreal beta which just recently started. We’ll have more big news in regards to other V-Ray Next products in the near future to share with you as well!
(Check our interview with if you are interested.)
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