Selected Advertising Works from shots Awards The Americas 2020
The shots Awards The Americas 2020, an extension of the shots brand and celebrates and rewards truly exceptional creative work, announced its shortlist earlier this year. Let’s get inspired by the shortlist of Best Use of Animation in a Commercial.
- AT&T - Train
- Agency: BBDO
- Production Company: Furlined
- Director: Dougal Wilson
“Train,” combines elements from Westerns and family films to let viewers know they can get movies and more with AT&T unlimited plans. The film uniquely tells the tale of a Wild West train heist in two distinct parts – mashing together suspenseful live action followed by whimsical stop motion animation to surprise and delight.
The animation director on the project was Paul Harrod, who was the award-winning production designer on Wes Anderson’s Oscar-nominated Isle of Dogs.
- Corona - The History of 'La Cerveza Mas Fina'
- Agency: Observatory
- Director: Nicolas Ménard
- Production Company: Nexus Studios
'The History of La Cerveza Mas Fina,’ created by creative agency Observatory in Los Angeles, is a Corona Spanish-language campaign for the Mexican market.
From post-revolution Mexico and the birth of Corona, the film leads us through the country’s Golden Age of Cinema and Peso Crisis to see Corona’s international growth, before we arrive in modern-day Mexico.
Nexus Studios worked with Andy Gent’s team at Arch Model Studio to design, create and animate a cast of 71 miniature characters, 8 beautifully detailed sets and 350 individually made miniature glass bottles.
Photo credit: Nexus Studios
Please watch the video via this link: https://vimeo.com/361198280
- IKEA Canada - Stuff Monster
- Agency: Rethink
- Director: Mark Zibert
- Production Company: Scouts Honour
IKEA Canada reveals its approach to a more sustainable retail future. In their advertising campaign ‘“Stuff Monster”, IKEA shows the beautiful possibilities of re-using our old furniture.
The monster in the ad is a metaphor for the belongings we accumulate that weigh us down. The ad follows the monster, which is literally made up of old IKEA furniture, as it gives away pieces of itself to be reused. When the monster sees its belongings being given new life it becomes lighter and happier, ultimately revealing the human behind the monster as she sets out the last of her furniture with a ‘free’ sign.
- 2K - Gift of Mayhem
- Director: Eddie Alcazar
- Production Company: Chromista
With a background in game development - and currently in production in a full stop-motion feature - director Eddie Alcazar created a stop-motion holiday diorama for Borderlands 3, a ‘shoot and loot’ game developed by Gearbox Software.
Eddie brought a powerful hybrid of experience to both the creative and highly technical aspects of the piece. “Stop motion is a very old and time-intensive art form, but with this project, we had the opportunity to bring it into an incredibly contemporary context and to an audience who may be less familiar with the medium,” the director says.
- BMW - Legend
- Agency: Goodby Silverstein and Partners
- Director: Dante Ariola
- Production Company: MJZ/USA
Behold the Legend of Ol’ McLanden. Not every hero has what it takes to battle the bulls of the bank, beat Roy the Destroyer, and outrace the Rogues of Razorback Ridge. Then again, not every hero is sitting behind the wheel of the largest BMW ever created. Journey with McLanden and the epic X7, as they make everyday legendary.
Watch the making-of:
- Xfinity - A Holiday Reunion
- Agency: Goodby Silverstein and Partners
- Director: Lance Acord
- Production Company: Park Pictures
37 years ago, ET landed in theaters and in the hearts of moviegoers. Now, thanks to Xfinity, the ‘Extra-Terrestrial’ is back to bring everyone a nostalgic feelgood in time for the holidays.
Comcast NBCUniversal is continuing the story of friendship by reuniting ET and Elliott – played by a grown-up Henry Thomas. In the story, the iconic characters from the Universal Pictures classic tell the updated tale of connection using technology from Xfinity and Sky. Watch the making-of:
- Dick's Sporting Goods-The New Kid
- Agency: Anomaly
- Director: Shawn Levy
- Production Company: Pacific Rim Films
DICK’S Sporting Goods presents “The New Kid.” See our hero discover the true magic of sports when her first overnight turns out to be anything but a silent night.
- DisneyJunior - Mickey Mouse & The Magical Holiday Bag
- Agency: Walt Disney Studios Motion Pictures
- Director: Harry Chaskin
- Production Company: Stoopid Buddy Stoodios
A collaboration between Disney Junior and Stoopid Buddy Stoodios, the interstitials find the sensational six celebrating the holidays together with a visit to a wintery cabin where they are met with the magic of the season.
- Seamless - Fueled This City
- Agency: BBH
- Director: Andy Baker
- Production Company: Hornet
New York’s No.1 delivery app, Seamless, turns 20 this year. Which means we’ve delivered through it all. Y2K. Blizzards. Rainbow bagels. Everything and anything. All to fuel this city and every New Yorker in it.
- Crown Royal - Apple
- Agency: Anomaly
- Director: Ingi Erlingsson
- Production Company: Golden Wolf
Golden Wolf, an Emmy-nominated studio founded in 2013, taking us to another dimension with this spot for Crown Royal Apple.
- Oreo - Oreo x Game of Thrones Title Sequence
- Agency: 360i
- Director: Andy Hall | (Elastic)
- Production Company: Elastic
Mondelez’s Oreo has meticulously reconstructed the stop-motion titles of the Game of Thrones franchise with 2,750 cookies to promote one of its largest-ever brand collaborations.
The reworked version of the lengthily trail was produced by Elastic, the creators of the original Game of Thrones sequence.
You can see the whole list here. Winners will be announced via a live stream on 15th May at SHOTS.NET.Let’s wait and see.
Watch the Good Finalists of 2018 Oscar Animated Shorts Films
Animated Shorts Films
In the 2018 Oscar best animated short film primaries announced by the Academy of Motion Picture Arts and Sciences, sixty-three films had participated in the selection. Five short films from Pixar, Disney and other companies stood out for the final competition. At the 90th Oscars, Dear Basketball finally won the Best Animated Short Film Award.
At the end of the awards, the dust was settled and there was only one winner, but we also had to applaud other finalists.
LOU written and directed by Dave Mullins.
Pixar's latest moving animation! 7 minutes to recover lost childhood.
LOU is a computer animated short film produced by Pixar Animation Studios.
The film tells the story of a little monster in the “Lost and Found” box. It covers the topic of campus bullying and helping others. It is a classic Pixar chicken soup.
LOU is a wonderful creature hidden in the lost and found area of the park. He helps the children to retrieve the items lost in various places in the park every day so that they can find the next time.
Until LOU meets a naughty boy who is bullying others, in order to help the children to get things back, a fight between the LOU and the boy, the end of the story, the return of the original, the naughty boy also got redemption.
All lost children, if they can meet the same guidelines as LOU, recognize their mistakes, use actions to apologize, slowly accept themselves and learn to reconcile with themselves.
Dear Basketball by Glen Keane
Surprise a lot of people, Kobe is the biggest black horse of Oscar this year.
The film was personally dubbed and supervised by Kobe, directed by internationally renowned animated master Glen Keane, and the film's original vocal master by John Williams, also his son Max Keane is the producer.
The short film tells Kobe's basketball career in 6 minutes.
In the film, we can see how Kobe became a superstar of the league from a child who loves basketball, and slowly grew old after the killing of the Quartet until he retired.
The whole film condenses the classic moment of Kobe's basketball career. For countless fans, every picture is as good as yesterday.
Revolting Rhymes directed by Jakob Schuh & Jan Lachauer
Revolting Rhymes is based on the work of Roald Dahl, the cartoon is directed by Jakob Schuh and Jan Lachauer, and Magic LightPictures' Martin Pope and Michael Rose are involved in the production. Jakob Schuh was nominated for the best animated short film of the 83rd Academy Awards. The prototypes in Revolting Rhymes are all from Grimm's Fairy Tales.
The characters in Little Red Riding Hood, Snow White, Cinderella, Three Little Pigs, Jack and the Magic Bean and Frog Prince are combined to let them meet, know each other, and even fall in love.
The animation completely subverts the relationship between the characters and characters in the classic fairy tale, and reshapes a rebellious fairy tale world that is closer to reality.
The beauty of this short film is that it has carried out two "rebellions".
Once is a rebellion against the fairy tale itself, telling you that the prince does not exist in the fairy tale, only to be able to redeem herself.
Another rebellion stems from the abandonment of Uncle's revenge, and the animation completes the rebellion against its own dark style.
The fairy tale returns to the fairy tale itself. Although the plot is dark and singular, it is a warm core.
Warmth and thought-provoking, everyone in the fairy tale is like real in our life。
The good and the evil in reality can be summed up in a few words.
According to the production team of Revolting Rhymes, this film was mainly made of Maya, using a custom Maya toolset. Modeling uses Blender, the composition uses Nuke and Shading, and the rendering uses Arnold. The clip starts with Premier and ends with Avid for final editing.
Garden Party by Florian Babikian, Vincent Bayoux, Victor Caire, Théophile Dufresne, Gabriel Grapperon, Lucas Navarro
With a fake CG picture, the end of the story is shocking.
In a ruined mansion, rotten meat, moldy desserts, dirty silver tableware scattered all over the place, a group of amphibians playful and play in the abandoned bustling, inadvertently unveiled a long-lost secret.
Under the seemingly relaxed and even a little dark and humorous picture, there is a hidden truth. The short film involves seven sins of lust, greed, and gluttony. In a blank way, the suspenseful story is sung, and the clues are presented through delicate and realistic pictures. The truth gradually comes to the fore, and the pleasure brought by imagination is the ending to the point is infinitely enlarged.
Garden Party uses the Maya software from the idea to the image to the sound design, and the Arnold used for rendering, and finally edited in Adobe Premiere. This project is very challenging, but everyone in the main team likes it. They think that animation is the perfect medium to feel the truth and feel the story with the realistic aesthetic. Negative Space by Max Porter & Ru Kuwahata
The film is adapted from the American poet Ron Koertge's 150-character prose poem. The content of the poem is the narration of the film.
It tells a story about the relationship between the father and his son Sam.
Different from the way of playing basketball, talking about cars to enhance the feelings of father and son, the father who is on a business trip at any time to establish a relationship between father and son through the process of teaching sam's packaging skills.
The son helped his father to organize the suitcase, and the father put his son in his heart. It can be said that the thoughts and feelings between father and son are a neat suitcase.
The short film opens with a lively finishing process to enhance the fun. When the son was put in the box, the scattered clothes flooded like the tide, and the son played in the water with the scattered clothes. So sorting out to him is not a task, but a fun game and an interaction with his father.
At the end of the film, the son did not realize the hysterical sorrow in the face of his father's departure. Looking at the thin father in the coffin, the phrase "look at the wasted space" is a godsend.
One shows the way the father teaches himself to look at the problem; the other is to suggest that the father is alone in the coffin and expresses his own disappointment for his father's departure. Animation director Maxport and Jaku Wahart are a pair of animated creative partners. They started to appear at the Sundance Film Festival in 2011. This is the first time that Oscar has been nominated.
The whole film adopts the form of stop motion animation, which shows the process of storing luggage in a true and meticulous manner. It also expresses the reality of “space”. The creative team hopes to arouse people’s love through these tiny and realistic details.
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