Interview with Alejandro Creo Rodríguez, Our Beloved Client and Founder of the3DCube

Mr. Alejandro Creo Rodríguez is a freelance 3D designer and the founder of the3DCube ArchViz studio. He has managed to work for important national and international interior designers and collaborated in many furniture catalogs and in the Casa Decor Madrid 2017 exhibition.

• Alejandro Creo Rodriguez
• Freelance 3D Designer
• Founder of the3DCube

Fox Renderfarm is dedicated to providing fast and secure cloud rendering services for our clients around the world. We have over 200,000 happy customers from 50+ countries and regions. And Alejandro is one of them! We are glad and thankful that Alejandro has chosen Fox Renderfarm.

ArchViz © Alejandro Creo Rodríguez, rendered with Fox Renderfarm

With his strong love and passion for art, Alejandro learned 3D design with 3ds Max in his course. And after that, he just fell in love with 3D creations. For the ups and downs in life, he decided to specialize in ArchViz and constantly improved his techniques by getting the 2013 Autodesk Professional Certificate.

After completing the degree and seeing the difficulty of finding a job in an architecture studio, He plucked up the courage to found his own 3D infographic business focused on architecture and interior design, combining it at the same time with 2 years as a 3D infoarchitecture instructor for students of the University of Architecture of Donostia / San Sebastián.

With about 15 years’ experience in the 3D world and with a lot of study, research, work, time and money invested, he keeps his pursuit in the ArchViz world and explores more possibilities with interactive technology.

© Alejandro Creo Rodriguez

Fox Renderfarm: Hi Alejandro, thank you so much for accepting our interview, could you please introduce yourself?

Mr. Alejandro Creo Rodríguez: Hi, pleased to talk with you. Well, my name is Alejandro. I'm from Donostia - San Sebastian. It is a beautiful coastal city from Vasque Country in the north of Spain. I’m 40 years old and I’ve been a CG artist for about 15 years.

© Alejandro Creo Rodriguez

Fox Renderfarm: How did you encounter CG and get started in the CG industry? Please briefly tell us the story of your career path and how you set up the3DCube.

Mr. Alejandro Creo Rodríguez: Well...in my family, almost all members have a good hand to draw and a good taste for the design. It is a family thing. Since I was studying at an institute, I was drawing graffiti letters all the time in different study books, and on the walls of the city ;). I finished the institute and I didn’t want to go to the university to study, and I decided to learn graphic design software to continue drawing. There I met 3ds Max. I fell in love with it at the moment. When I finished studying it, I made one special project with Softimage the XSI version. One year later, one architect school from San Sebastian contacted me to work in their office with 3ds Max software making a 3D modeling work for an architecture project. 6 years later, I went to Madrid to study for a Master’s certificate in advanced architectural visualization (ArchVIZ).

There I learned all matters to make a base of a good render image. Then, with a lot of hours studying, reading books, watching tutorials and working, I learned to use a lot of tips, plugins, and scripts to make my photorealistic render images.

© Alejandro Creo Rodriguez

Fox Renderfarm: What movies/ tv shows/ games are your favorites respectively?

Mr. Alejandro Creo Rodríguez: I like sports very much. I think that it is very necessary because I spent a lot of hours sitting in front of a computer. I like CrossFit very much. I don’t watch tv, but I’m addicted to Netflix shows like thrillers movies. For me, one of the best tv shows is “el conquistador del caribe”. It is a local survival tv show. The best. I like skateboarding and surfing.

el conquistador del caribe

Fox Renderfarm: Any artists or artworks inspired you most?

Mr. Alejandro Creo Rodríguez: I follow The works of Filip Hodas (INS @hoodas) and Ronen Bekerman. I like their style very much. For Spanish artists, I like the works of Lemons Bucket so much. Another reference is the artist Juan Siquier. For studios, there are Lemons Bucket Studio and Berga & González.

Cartoon Fossils © Filip Hodas

Ronen Bekerman
Co-founder/Manager
The Craft

Mad hatter © Juan Siquier

© Lemons Bucket

© Berga & González

Fox Renderfarm: As a freelancer, how do you keep yourself motivated and productive? And what do you do to enhance your artistic sense and professional skills constantly?

Mr. Alejandro Creo Rodríguez: I love my work and lifestyle, and that is my main motivation. Life and work without a boss and restricted timetables are the best. Daily, I check 3D forums (from Facebook ) where other artists are talking about new features of software and plugins, and showing their works, and asking questions…..that is my form to stay always on the way ;)

© Alejandro Creo Rodriguez

Fox Renderfarm: Could you share with us your creative workflow?

Mr. Alejandro Creo Rodríguez: It is simple…. I only need to study the project to know what is more important to show in the rooms or zones in the renders. Then, I need to know the materials and I look for reference images from google or magazines, to have an example of materials, illuminations and perspectives. After all the work is tested, I will adapt the camera and the lights and configure the materials.

Fox Renderfarm: What’s your proudest or most unforgettable work? Any difficulty you met when making it?

Mr. Alejandro Creo Rodríguez: Wow...it is difficult to choose..I think that a reform restaurant from the center of Madrid. It was one of the first jobs that I’ve done, and the responsibility was big for me. Finding the best lighting for space was a big difficulty on that project. Finally, the result was very satisfactory. In fact, I have the comparative images from reality vs render ;)

Comparative render

We can always find fine-balanced lighting, colors and details in your photorealistic artworks. Could you use an example to elaborate on the details about how you made them well?

Having reference images from google is always necessary (for example) to see the materials and the details. I never make the materials from memory, always seeing reference images.

© Alejandro Creo Rodriguez

Fox Renderfarm: You’ve also integrated interactive methods, such as VR, with ArchViz, how do you feel about it? Any future plans to adopt them more in your projects?

Mr. Alejandro Creo Rodríguez: Yes, I think interactive methods are the future for the ArchViz jobs. The clients want interaction and dynamism. At this time, clients sometimes don't want to visit the projects personally, they prefer to make a virtual visit from their homes. Now I’m making static images, virtual visits on 360 images and video animation, but I would like to make Unreal Engine works in the future, that they have a lot of dynamism on the projects.

Loft 3d 360 VR Virtual Tour © Alejandro Creo Rodriguez

Fox Renderfarm: Could you tell us how you got involved in the Casa Decor Madrid 2017 exhibition?

Mr. Alejandro Creo Rodríguez: Yes, it was a very proud work, because to know that your renders were shown at an exhibition is very motivating. An interior artist from Madrid contacted me (she was the same artist that contacted me on Madrid´s reform restaurant project) and she said to me what she wanted to do, and showed me the photographs from the room.

© Alejandro Creo Rodriguez

Fox Renderfarm: How do you feel about the ArchViz industry in Spain?

Mr. Alejandro Creo Rodríguez: Things are more complicated in the last year. because now the economy is not at its best moment. Another thing is now we have more artists than some years ago, and now with the news configurations from the render engines that are very easy, all the artists have good jobs.

Fox Renderfarm: How do you like Fox Renderfarm’s rendering services?

Mr. Alejandro Creo Rodríguez: For me, Fox Renderfarm is a very important tool for my job. Without working with Fox Renderfarm, I need a home render farm to have the final renders prepared to send on time, and it will cost a lot of money on computers and hardware.

Fox Renderfarm: Any other things you want to share with CG enthusiasts?

Mr. Alejandro Creo Rodríguez: Thank you for the interview. Thanks to the people who are making video tutorials and tips because they make my life easier :) If you want, you can follow my works on Instagram @_the3dcube. And finally…….LONG LIVE ARCHVIZ!!! Love, peace and rock n roll.

© Alejandro Creo Rodriguez

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