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Interview with Mumbai-based Studio, CG Katha Studios and Their Storytelling Mission

2023-11-29
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CG Katha Studios is a Mumbai-based CG studio representing the vibrant storytelling tradition of India. The company has created an animated commercial video for Impact Mints India’s limited edition cricket-themed mints, which is absolutely stunning!

As the industry's top cloud rendering service provider and render farm, Fox Renderfarm has provided the cloud rendering service to the team and helped make this animation a reality. We’re also honored to have an interview with CG Katha Studios. Let’s look behind the scenes of this amazing animation!

Fox Renderfarm: Hi CG Katha Studios! Thank you so much for accepting our interview! Could you please introduce your studio to our readers?

CG Katha Studios: Hello and thank you for having us! CGKatha Studios is a Mumbai-based studio rooted in the vibrant storytelling tradition of India. The name "Katha" is derived from Sanskrit, India's ancient language, and it translates to "storytelling." At CGKatha Studios, we believe that every project is an opportunity to tell a unique and compelling story, and our chosen medium for this narrative exploration is computer graphics (CG).

Fox Renderfarm: This animation is created for Impact Mints, can you tell us a bit about this collaboration? Why did you decide to collaborate?

CG Katha Studios: We partnered with Impact Mints because they admired our previous work. The client trusted our unique style, and our clear communication made the collaboration seamless. and he expressed a high level of trust and belief in our ability to bring that vision to life. resulting in a successful and impactful animation project.

 Impact Mints © CGKatha Studios

Impact Mints © CGKatha Studios

Fox Renderfarm: How did you come up with the overall design for this animation?

CG Katha Studios: For this project, given the time constraints, we opted for a simplistic design approach. The characters' proportions were adjusted to match dynamic poses from the product pack artwork, ensuring a cohesive and impactful look. This approach allowed us to meet the project's demands effectively and deliver a visually striking animation within the given timeframe.

LookDev © CGKatha Studios

Fox Renderfarm: There are flashes of black-and-white moments in the video, what does this sudden change of color represent? Why did you make this choice?

CG Katha Studios: The black-and-white moments in the video were intentionally crafted to highlight impactful scenes, like characters hitting the ball or a batsman's forceful batting. We drew inspiration from anime techniques to emphasize the impact and intensity of these moments, adding a dynamic touch to the overall visual experience.

Fox Renderfarm: How did you use colors, materials, and lighting setup to promote the product in the animation?

CG Katha Studios: We chose vibrant colors aligned with the brand packaging and fresh visuals. Incorporating the cricket theme, we used India's cricket blue for the players. Our material approach was simple, avoiding photorealism. The lighting setup simulated stadium lights for an authentic feel. All achieved in Blender, a versatile tool that translated our creative vision seamlessly.

Lighting Breakdown © CGKatha Studios

Fox Renderfarm: Could you please tell us about your pipeline for this work? And how long did it take you? 

CG Katha Studios: Our pipeline was tailored to Blender, an open-source tool offering great flexibility. The process, from concept to the final video, took approximately 45 days. This timeline included ideation, design, production, and rendering phases, ensuring a comprehensive and well-executed project.

Animatics to Final Stage © CGKatha Studios

Impact Mints © CGKatha Studios

Fox Renderfarm:  Are there any challenges that you encountered during the process of creation? If so, how did you overcome them?

CG Katha Studios: Yes, we faced a challenge with the camera aspect. We aimed for a specific distorted feel to enhance the impact of character performances. To achieve this, we used wide-angle views with camera focal lengths of 12 and 18. It was a bit challenging, but through careful compositing of shots, we successfully managed to create the desired style.

Impact Mints © CGKatha Studios__

Impact Mints © CGKatha Studios

Fox Renderfarm: Are there any moments you enjoyed during the creation process? And what was the most memorable?

CG Katha Studios: The entire creation process was enjoyable and memorable for us. At our studio, we cherish the journey itself from concept to completion. The satisfaction lies in the creative process. Once the video is done, our focus shifts to the audience's reactions. It's the journey that we truly relish and find the most joy in.

Fox Renderfarm: How do you balance the customer company’s requirements and your own creativity when making a commercial video?

CG Katha Studios: At the beginning, there may be some mismatches, but ultimately, both the client and our team share the same goal of creating the best video. Throughout the process, we engage in a collaborative exchange of ideas. We present various options to provide the client with a clear understanding of how specific shots can be executed. It's a give-and-take approach where we work together to find the most effective and creative solutions.

Fox Renderfarm: Any favorite works in the past that you would like to share with us?

CG Katha Studios: We have a few favorite projects from the past, though they haven't been shared online yet. We're excited to showcase them soon and share the creative journey with you all. Stay tuned for updates.

Fox Renderfarm: How do you feel about the cloud rendering services of Fox Renderfarm?

CG Katha Studios: We have had an excellent experience with Fox Renderfarm. Previously, managing renders within a specific time frame was challenging, but Fox Renderfarm provided a seamless solution. The platform is user-friendly, efficient, and reliable. The 24/7 support from their team, especially Rachel, has been exceptional. A big thank you to Fox Renderfarm for simplifying our rendering process.

Fox Renderfarm: What is the future plan for CGKatha Studios? Are there any new ongoing projects?

CGKatha Studios: Yes, we have some exciting plans ahead at CGKatha Studios. Currently, we are actively engaged in several commercial projects, each offering unique creative challenges. Additionally, we're working on an in-house 3D animation short film, and we're eagerly looking forward to sharing more details about it with you soon. Stay tuned for updates on our upcoming projects.

CGKatha Studios’ Social Media:

YouTube: https://www.youtube.com/@CGKATHAANIMATIONSTUDIOS/

Instagram: https://www.instagram.com/cgkatha_studios/

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